The World Cup’s Lesson: Invest in America’s Greatest Attractions

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This summer, the world has come to America.
Fans from dozens of countries have crossed oceans for a chance to watch the World Cup on American soil. The nearly six-week-long spectacle culminated on Sunday as Spain lifted the trophy above defending champs Argentina after an epic overtime battle. But what many fans found during their stay was something they didn’t quite expect: the sheer marvel of America itself. Viral videos have lit up social media with Europeans wandering slack-jawed through Bass Pro Shops, captivated by Buc-ee’s, and discovering ranch dressing dispensed by machine. They’ve…
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