The Latino Vote Is Nobody’s To Take for Granted

Twenty-five years ago, I dove into the politics of the Latino electorate, studying a cohort of voters that Washington far too often treated as an afterthought or a monolith. At the New Democrat Network, we launched the Hispanic Project, raising and spending (at the time) a record-breaking $8 million to research what truly moved our community and to communicate directly – in Spanish, with authentic nuance, delivered by trusted voices across our diverse communities.
We proved a foundational truth that should have remained the gold standard for decades: If you invest early, respect the…
Go to Source
Author: