Blue State/Red State Comparisons: A Winning Message for GOP

Affordability is consistently rated voters’ number one concern in the midterms, but you don’t hear much about it from Republicans.
There is actually good reason for this. Messaging on the economy and cost of living is tricky: The administration and this Congress have an impressive record to run on and statistics that show people are better off now than they were two years ago. However, making that case risks alienating voters who are dissatisfied with their own economic circumstances and frustrated by easily observable metrics – like the price of gas and groceries – that suggest the economy…
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